Every listing has a budget, and every seller asks the same question: what do we actually need? The answer isn't "everything". The right mix depends on what will make buyers book a showing for this home. Here's a simple way to decide.
Start with the two essentials
Almost every buyer journey starts the same way: thumbnails in a search feed, then the full photo set, then the floor plan. So two things belong on every listing.
- HDR Photography. Balanced interiors with visible window views are the baseline buyers now expect. Weak photos cost you the click before anything else gets a chance.
- A measured floor plan. It answers the question photos can't: does this layout work for us? Choose a LiDAR floor plan or a 3D Scan floor plan.
Those two cover the essentials. Everything else is situational, and that's where you can spend wisely or waste money.
Then ask: what sells this particular home?
Work through these questions with your seller.
Is the layout hard to understand from photos? Multi-level townhomes, homes with suites, split-levels and condos with near-identical bedrooms all confuse buyers. A Floor View Tour places each photo on the floor plan at the spot it was taken, with the direction the camera faced, so buyers can tell which bedroom is which and on what floor.
Is the setting the selling point? A big lot, acreage, water or a park next door is invisible from the ground. That's the job for drone photography. Note that some areas, such as much of Richmond near YVR, are controlled airspace, which affects timing.
Is the exterior or view the hook? Add twilight photography for the cover image. It's a flat-rate service and often the single biggest upgrade to click-through on a detached listing.
Does the home's flow and atmosphere sell it? Open-plan living, a dramatic entry and indoor-outdoor spaces come alive on video. Choose Cinematic Video for filmed footage, or SpeedSell Video for a quick one-minute video made from your photos.
Will buyers shortlist from far away? Relocating, overseas and second-home buyers benefit most from a Matterport 3D tour.
Is it vacant? Empty rooms photograph small. Virtual staging helps buyers read scale, as long as staged images are labelled.
Match the plan to the property type
- One-bedroom or small two-bedroom condo: photos, floor plan, and possibly a Floor View Tour if the building has several listings.
- Three-level townhome: photos, floor plans and a Floor View Tour. Add video if you promote heavily on social media.
- Detached family home: photos, floor plan and twilight. Add drone if the lot or location is special.
- Luxury or view home: consider the full set, including video, a 3D tour, twilight and aerials.
When a package makes more sense
If your list lands on three or more services, compare it with the current packages below. Package contents and prices are read live from the booking system, so what you see is what you can book today.
A five-minute checklist before you book
- Confirm the square footage, because size-based services are priced from it.
- Choose a date with the best light for the home's orientation.
- Plan twilight as a separate session at sunset.
- Share the prep list with sellers: lights on, blinds even, counters clear, cars moved.
- Decide where each asset will be used (MLS, property website, social, print) so nothing goes to waste.
The right media mix isn't the most expensive one. It's the one that answers buyers' questions before they have to ask.