Education · Media Services ExplainedVideo

How Video Helps Sell a Listing — and Which Kind of Video to Choose

Why listing video works, where it gets watched, and how to choose between a filmed cinematic walkthrough and a one-minute video generated from your photos.

September 28, 2026 2 min read

Photos show rooms one at a time. Video shows how the rooms connect, how light moves through the home and what it feels like to walk in the front door. That's why video keeps buyers on a listing longer and gives you more to post.

What video does better than photos

  • Flow. Buyers see the path from entry to kitchen to living space.
  • Scale. Movement gives a sense of ceiling height and room size that wide-angle stills can't.
  • Atmosphere. Light, views and indoor-outdoor living come through.
  • Reach. Social platforms favour video, so it extends the listing's audience.

Two very different kinds of listing video

Cinematic Video: filmed on site

Cinematic Video is a walkthrough filmed at the property with smooth camera movement and music. It's the right choice when layout, flow or atmosphere is a selling point: open-plan homes, view properties, luxury listings, and anything you'll promote heavily. It's priced by square footage.

SpeedSell Video: a one-minute video from your photos

SpeedSell Video is a one-minute video generated with AI from your listing photos. It's a flat-rate, budget-friendly way to have motion content for social posts on launch day. Because it's built from stills, it can't show movement through the space the way filmed video does.

Where video gets watched

  • On the property website, near the top
  • As native uploads on Instagram, Facebook, TikTok and YouTube
  • In buyer emails and on a QR code at the open house
  • In the listing's virtual tour field, where your board allows it

Tips for a video buyers finish

  1. Prepare every room; video shows more of each space than photos do.
  2. Lead with the best space, not the front door.
  3. Keep the main cut concise and make separate vertical cuts for social.
  4. Pair video with a floor plan so buyers can place what they saw.

Packages with video

Cinematic Video is currently included in the Showcase, Signature and All-in-One packages. Contents and prices below are live.

If the home has a story that moves (light, flow, a view revealed as you walk in), film it. If you need motion for social on a budget, generate it from the photos.

FAQ

Frequently asked questions

Short enough to hold attention: a concise main video for the property website, plus 15–30 second vertical cuts for social media.

Book Cinematic Video

Pick a date, enter the square footage and see your price before you confirm.