The shoot is the expensive part. The posting is where most of the value leaks away: one carousel on launch day, then silence. With a little planning, the same media carries a listing for two weeks.
Plan the angles before the shoot
Tell the photographer and videographer which features you'll highlight so there are enough frames of each: the kitchen island, the view from the primary bedroom, the backyard, the street. If you're booking Cinematic Video, ask for a few vertical-friendly shots of the key spaces.
The 14-day schedule
- Day 1: Carousel. Cover image plus the best six interiors. "Just listed."
- Day 2: Reel. A 20-second cut of the walkthrough video.
- Day 3: Story poll. "Kitchen A or kitchen B?" using two angles.
- Day 4: Layout. The floor plan, or a screen recording of the Floor View Tour.
- Day 5: Neighbourhood. Aerial from drone photography or local spots.
- Day 6: Open house announcement.
- Day 7: Story reminder and a behind-the-scenes clip.
- Day 8: Detail carousel. Finishes, fixtures and storage.
- Day 9: Reel. "Three things buyers miss about this home."
- Day 10: Lifestyle. Morning light, the patio at dusk, or a twilight image.
- Day 11: FAQ post. Answer the questions you're getting from showings.
- Day 12: Second open house or price-context post.
- Day 13: Story recap of views and showings.
- Day 14: Status update. "Still available", "offers on" or "sold".
Keep formats varied
Alternate carousels, reels and stories so each post feels new. If you didn't film on site, a SpeedSell Video generated from the listing photos can cover the reel slots.
Always link to one place
Every post should point to the property website so interested buyers find the full gallery, video and tour.
Planning the angles before the shoot is the whole trick. Two weeks of content costs no more than one post; it just needs a schedule.