Listing media has changed quickly. AI tools, short vertical video and interactive formats have joined the familiar photo gallery, and every few months another format gets attention in marketing circles. Some are genuinely useful. Some are noise. Here's a practical look at the formats Metro Vancouver realtors ask about, split clearly into what YVR Listing offers today and what we don't.
Offered by YVR Listing today
AI-generated video from listing photos
Tools can now turn a set of stills into a short moving video. Our SpeedSell Video does exactly that: a one-minute video generated from your listing photos.
- Good for: social posts, "just listed" announcements and listings where filmed video isn't in the budget.
- Limits: it's made from stills, so it can't show how rooms connect the way a filmed walkthrough does. When flow and atmosphere sell the home, book filmed video instead.
Filmed walkthrough video
Not new, but still the format that best conveys how a home feels. Cinematic Video is a filmed walkthrough with music. For when it earns its place, see how video helps sell a listing.
Interactive floor plans with photos
Buyers increasingly expect to understand layout online, not at the showing. Our Floor View Tour places each listing photo on the floor plan at the spot where it was taken, with a marker showing the direction the camera faced. Buyers click through the home room by room and always know where they are. It's a top-down plan with photo hotspots, not a 3D model or a 360° tour. It's covered in depth in What is a Floor View Tour?
Immersive 3D tours
3D walkthroughs are now familiar to buyers, especially those shopping from out of town. We offer Matterport 3D tours: an interactive 3D walkthrough buyers explore at their own pace.
Virtual staging
Digitally furnished rooms for vacant listings are available as Virtual Staging. Staging helps buyers read the scale and purpose of an empty room, but it must be disclosed. Label staged images clearly, and review BCFSA's guideline on artificial intelligence if any of your listing images are digitally altered. Our virtual staging guide covers when it helps and where it goes too far.
Not a separate service, but easy to cover
Vertical short-form video
Reels, shorts and stories are where a lot of listing discovery now happens. YVR Listing doesn't offer a dedicated vertical-video service, but you can still show up there:
- Post your SpeedSell Video as a short clip.
- Share short excerpts from your Cinematic Video. If you need a specific format for a platform, confirm it when you book rather than assuming.
- Film a quick phone clip yourself to sit alongside the professional media.
Our two-week posting schedule and weekly social media system show how to space it out.
Formats to watch (not currently offered by YVR Listing)
These appear in 2026 marketing trend coverage. We don't offer them today, but they're worth understanding so you can judge them when a vendor or seller brings them up.
- Virtual renovation: AI images showing a room with new finishes, paint or a changed layout. It can help buyers picture a home's potential, but it's easy to mislead with, so disclosure matters even more than with staging. If you use it, show the real room beside the concept and label the concept clearly.
- Agent-on-camera intro videos: short personal clips of the listing agent presenting the home. Many agents film these themselves on a phone.
- 360° photo tours: panoramic images buyers can spin around. Our Floor View Tour uses regular listing photos, not panoramas, and Matterport is our immersive option.
- AR and VR experiences: augmented or virtual reality views, most often seen in presale and new-development marketing.
- AI photo "enhancements" such as sky replacement, object removal or digitally greened lawns. Anything that changes what a buyer will see in person needs clear labelling or should be avoided.
A simple test for any new format
Before paying for something new, ask three questions:
- Does it answer a buyer's question faster? Layout tools, 3D tours and short video usually do. Novelty formats that don't reduce uncertainty rarely justify the cost.
- Will buyers see the same thing when they walk in? If a format makes the home look better than it is, it creates disappointment at the door and risk for you.
- Can you use it in more than one place? The best formats work in the listing, on the property website, in email and on social.
For a broader framework, see how to choose listing media services.
Where to start
If you're adding one newer format to your usual photos and floor plan:
- Multi-level homes and suites: a Floor View Tour.
- Remote buyers: a Matterport tour.
- Social reach on a budget: SpeedSell Video.
- Vacant homes: Virtual Staging, clearly labelled.
Keeping this list honest
We'll update this list as things change. If we add a new service, it will appear on our Services page with live pricing. Until then, anything in the "not currently offered" section above is context, not something you can book with us.
