"Should I get a 3D tour?" is really a question about layout. Buyers want to understand how a home fits together before they visit. There are three tools for that, and they do different jobs.
1. Floor plan: the map
A measured 2D floor plan (LiDAR or 3D Scan) shows rooms, walls and relationships at a glance.
- Does well: layout, relative room sizes, flow between spaces.
- Doesn't do: show what rooms look like, or connect photos to rooms.
- Every listing should have one.
2. Floor View Tour: the map with photos pinned to it
A Floor View Tour places your listing photos on the floor plan at the spot each was taken, with a marker showing the camera's direction. Buyers step through the photos and see where they are on the plan, floor by floor.
- Does well: connects every photo to its room; makes multi-level homes and suites clear; quick to use on a phone; built from photos you already have.
- Doesn't do: immersive 3D movement or 360° views.
- Best for: townhomes, suited homes, split-levels, condos with look-alike rooms.
3. Matterport 3D tour: the walk-through
A Matterport tour captures the home in 3D so buyers can move through it and look around freely.
- Does well: immersion and a sense of space; ideal for remote buyers.
- Doesn't do: replace good photos in search results; it takes longer to explore.
- Best for: larger or high-value homes, relocation and overseas buyers.
Quick decision guide
- Small condo: floor plan, plus a Floor View Tour if the building has several listings.
- Townhome or suited home: floor plan and a Floor View Tour.
- Large detached or luxury home: floor plan plus Matterport; add a Floor View Tour if the layout is complex.
- Remote buyers expected: Matterport plus floor plan.
What the packages include today
The Launch package currently includes a LiDAR floor plan; Signature includes a Matterport tour. The Floor View Tour is an add-on to any booking. Live contents are below.
All three answer "how does this home fit together?" Choose the one, or the combination, that answers it fastest for this home's buyers.