Showcase Package Guide: Photos, Floor Plan, Floor View Tour, Website and Brochure

Showcase is built for listings where buyers need to understand the home quickly and where you want the presentation to carry from the phone screen to the open house table. It combines the essentials — photos and a measured floor plan — with a Floor View Tour, a dedicated property website and a print-ready brochure.

What's in it

As of this guide, Showcase includes:

• HDR Photography: the professional stills that carry the listing in search results and the gallery.
• Floor Plan (LiDar): a detailed 2D floor plan with measurements, captured on site with LiDAR scanning.
• Floor View Tour: every listing photo placed on the floor plan at the spot it was taken, with a marker showing which way the camera faced.
• Property Website: a dedicated single-property site with a branded landing page.
• Brochure Design: a ready-to-print PDF brochure, with optional printed copies.

The card below shows the live contents and price.

Why the combination works

Each piece answers a different buyer question:

• Photos win the click. In a search feed, the lead photo decides whether a buyer opens your listing at all.
• The floor plan answers "does it work for us?" It shows how rooms connect, where the bedrooms sit and how much space there really is.
• The Floor View Tour joins the two. Buyers stop guessing which bedroom photo belongs to which room, or which floor a bathroom is on. Tap a marker on the plan and the photo opens; step through and the marker moves with you.
• The property website gives everything a home. Every social post, email and QR code points to one address where buyers see the gallery, the plan and the tour together.
• The brochure travels home. At a showing or open house it's the piece buyers keep, and it can point back to the website.

Because the floor plan, the tour and the website are all built from the same shoot, the listing tells one consistent story wherever a buyer meets it.

Our work

Who it suits

• Townhomes and multi-level homes, where stacked living space, bedrooms and a flex room confuse buyers looking at photos alone.
• Homes with a basement or secondary suite, where buyers need to see how the suite and the main home fit together.
• Condos competing with similar units, where a clear layout and an easy-to-scan tour help your listing stand out from the one two floors down.
• Listings with an open-house program, where a printed brochure supports the conversation in person.
• Sellers who expect a visible marketing effort online and in print.

Getting the most from Showcase

Prepare for a layout-led listing

The Floor View Tour places every photo on the plan, so buyers will notice if a room is missing. Make sure every bedroom, bathroom and flex space is ready to be photographed, not just the feature rooms. Tidy the in-between spaces too: entry, hallways and stairs.

Build the launch around the website

Use the property website as the hub for launch week. Link it in your "just listed" email, your social posts and your bio. Put the tour link where your listing system allows a virtual tour, so buyers browsing the portals find it too.

Use the brochure deliberately

Print copies for open houses and showings, keep the PDF for email follow-ups, and put the property website address on it so buyers can return to the photos and the tour at home.

A simple launch-week outline

1. Before going live: review the photos, floor plan, tour, website and brochure together, and check every room label and caption.
2. Day one: the listing goes live with the HDR gallery and the floor plan, and a "just listed" email links to the property website.
3. Following days: post photo carousels and a short screen recording of the Floor View Tour, each pointing back to the website.
4. Open house: hand out the brochure, with the website address on it.
5. After the open house: send the website link to everyone who signed in.

Our guides to one listing shoot, two weeks of posts and the listing launch plan show how to stretch that content across the whole listing period.

When to choose something else

• If the home is a straightforward condo with a clear layout and you'll market it almost entirely online, Launch covers HDR photos and a LiDAR floor plan.
• If flow and atmosphere sell the home, Signature keeps everything in Showcase, including the brochure, and adds a filmed cinematic walkthrough.
• If the setting matters or buyers may shortlist from far away, All-in-One adds cinematic video, a Matterport 3D tour, drone photography and a 3D Scan floor plan.

Still comparing? Read Floor View Tour vs floor plan vs Matterport for the layout question.

Smart add-ons

• Twilight for a cover image that matches the brochure's polish.
• Drone stills when the lot, the view or the neighbourhood is a selling point.
• Virtual Staging for vacant rooms in the photo set, clearly labelled.
• SpeedSell Video, a one-minute AI-generated video made from your listing photos, if you want a short video for social posts.
• Property Report, a detailed report of all rooms and dimensions, for buyers who want the numbers in writing.

The bottom line

Showcase is the package for listings where the layout has to be understood and the presentation has to hold up everywhere: photos to earn the click, a floor plan and Floor View Tour to answer the layout question, a website to keep buyers focused on one home, and a brochure they take with them.